Whilst Example isn’t an artist to let his sound stagnate, it’s easy to argue that his ‘new sound’ always miraculously coincides with the trends of the UK Top 40, and that he is merely hopping on the bandwagon of the hot new artists. His latest single ‘Say Nothing’ aired on UK radio this morning, and it’s an oddball release from him, since it distances him from the dubstep inspired crop of current releases, whilst not serving as a foray into anything particularly new.
Example is currently adding the final touches to his fourth studio album and has promised ‘a rock album but produced electronically’, with every track featuring huge guitar riffs. Fans fervently awaiting such a sound will be sorely disappointed with ‘Say Nothing’, since it’s pretty much a by-the-numbers club hit. Catchy chorus that’s predominantly the title repeated over and over? Check. Obligatory ‘whooah-oah-ah’s? Check. And the ‘huge guitar riffs’ we were promised? Whilst there are some guitars thrown in during the middle eight, Slash needn’t be worried, since they’re neither ‘huge’, nor ‘riffs’, just notes casually plucked, with a little overdrive added for good measure.
Whilst all of this sounds like bad news, it’s actually a decent track, and it’s great to hear Example returning to his roots and laying down a rap, something that has been sorely missing from his two most recent releases. The problem is that Example had hyped up his upcoming album as a colossal change, throwing around claims that he’d been inspired by the Foo Fighters, and that vocally he was trying to emulate Pearl Jam frontman Eddie Vedder. So when the resultant lead single is more The Wanted than Dave Grohl, it’s easy to be more than just a little disappointed.