Comment Writer Amelia Hiller analyses Black Friday and explores its implications on modern-day consumerismWritten by Amelia Hiller on 9th December 2017
Desperate Times Call for Desperate Measures
The outrage over the sudden cancellation of a half-price sale at a 99p Store in Wrexham shows just what measures people are having to go to in these times of austerity
“in these times of austerity, for some any chance of a saving cannot be missed.
A 99p store in Wrexham had to call in police backup when their store was bombarded with shoppers seeking to make the most out of a rare half price sale at the bargain store. People will laugh and cry ‘what is this world coming to?’ but the sad reality is that, in these times of austerity, for some any chance of a saving cannot be missed.
With the shop’s lease expected to come to an end on January 28th, the store had made the decision to mark down all products to fifty pence, causing a surge in customers. However, following last-minute negotiations, the lease was extended and managers made the decision to return products to their normal prices. Stupidly, the management put this into effect in the middle of their opening hours, doubling their prices at midday, and understandably angering customers who had been queuing for nearly two hours.
When people are willingly squeezing themselves into a shop that has already exceeded its maximum safe capacity in order to get their hands on doubly discounted goods, it’s hard to disagree that something has gone wrong. None the less, it is far from the fault of the shopper.
'The customers were like vultures': POLICE called to calm crowds at 99p store - after shop cancels half price sale http://t.co/yNcBkHshus
— Yahoo UK News (@YahooNewsUK) January 21, 2014
The Government’s programme of austerity is forcing people into harsh economic difficulties, resulting in the need to look for the cheapest way of financing their lives. If that means forcing yourself into an overcrowded shop, well, desperate times call for desperate measures. Anything that makes the money last a bit longer is something that should be pursued.
“Anything that makes the money last a bit longer is something that should be pursued.
So, what is this world coming to? A financially squeezed population trying to be economically sensible and save every penny they can, whilst the Government continues to make their situations harder and shop managers are solely concerned about how much money they make in a day. I think it’s pretty obvious what’s not right about this state of affairs.