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Denim United: H&M’s Gender Fluid Range
Life&Style writer Lucy Harkins discusses H&M's gender fluid denim range and asks what makes unisex clothing so relevant to current fashion
The Swedish fashion retailer, H&M, has launched an online-exclusive unisex clothing range that comprises of a variety of statement denim pieces and is exclusively available now on the US website, hm.com. The gender neutral ‘Denim United’ collection attempts to blur the lines between masculine and feminine fashion by creating soft jersey and light denim which is perfect for the spring/summer season. The 19-piece collection includes oversized jackets, loose-fitting shirts and relaxed fit jeans and sizes range from XS to XL in an attempt to cater for all shapes and sizes. In line with H&M’s new direction towards sustainable style, the denim range is also made from eco-friendly materials.
But the real question remains: could this collection make a place for unisex clothing on the high street and mark a modern direction for fashion?
“'Fashion should always be inclusive.'
Popular women’s magazines such as Elle, Harper’s Bazaar and Cosmopolitan have already discussed the launch of H&M’s clothing line and have reacted favourably to the collection. With the likes of Cara Delevingne and Rihanna already embracing relaxed-look apparel and throwing on menswear clothing, H&M appears to be moving one step further in order to make these styles available to the general public in local high street stores. In a statement, a spokesperson for H&M said: 'It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.'
“There is a long way to go before unisex fashion becomes mainstream fashion
Denim United’s launch clearly made a statement and it will be interesting to see whether it provokes a similar sort of reaction from customers in the coming weeks. In a move that successfully abandons gender constructs, this clearly marks a milestone for the progression of the fashion industry in the 21st century, particularly for high street fashion retailers.
If one thing’s for sure, however, there is a long way to go before unisex fashion becomes mainstream fashion.