Redbrick Music takes a look back at the best albums of 2017.Written by Pablo Doyle, Issy Campbell, Matt Hooper, Barney Whiteside, Niamh Brennan, louisabebb, Luke Bohanan, Sorcha Hornett, Kieran Read, Jack Lawrence, Charlotte Russell, Kat Smith, Greg Woodin, Emily Barker, Kirstie Sutherland, Thom Dent, Katie Leigh-Lancaster, Holly Carter, Luke Charnley, Alex Carmichael, Laura Mosley, Harry Hetherington, Josh Parker, jamesfhill, Jonah Corren, Zoe Screti, Rhi Storer & Suraj Hallan on 12th January 2018
Single Review: Kygo & Selena Gomez – It Ain’t Me
Hal Keelin is unimpressed by this unoriginal tropical house track from Kygo and Selena Gomez
Although the overriding theme of the track is particularly thought provoking - it explores how a dysfunctional relationship becomes ruined by alcohol - it’s difficult to have any empathy for the vocalist. Especially when the answers to questions such as, ‘Who’s gonna walk you through the dark side of the morning? / Who’s gonna rock you when the sun won’t let you sleep? / Who’s waking up to drive you home when you’re drunk and all alone?' are answered with a repeated chorus of 'it ain’t me'. The song doesn’t seem to go anywhere or make any attempt to step out of pop’s comfort zone. Not only is Gomez’s limited vocal scope made plainly obvious, but so too are the fall points of Kygo’s tropical house made evident too. With repetitive vocals and a starkly unoriginal melody the song wanders into an ever-expanding pop abyss.
Although I have little doubt this track will have some degree of chart success - with such unoriginality this is a given - it won’t be remembered for long, and the actor-turned-singer’s struggle to cement her status as a credible pop-star continues.